Dog
Dogs dominate social media through sheer demographic presence. Over 400 million dog-related Instagram accounts exist. Viral dog content spans emotional registers from heartwarming reunions to comedic misadventures. Dogs provide reliable content because they provide reliable behaviour, their expressiveness and responsiveness generating shareable moments with predictable frequency.
Yet this ubiquity creates saturation. Dog content, however charming, competes against an overwhelming supply. The marginal viral potential of any individual dog video has declined as the market approaches what economists might term peak canine content.
Otter
Otters benefit from what media analysts call scarcity-driven appeal. The footage of otters holding hands whilst sleeping, viewed over 50 million times, achieved virality precisely because such content remains rare. Each otter video represents genuine novelty. Their behaviour, unfamiliar to most viewers, generates surprise and delight that domesticated animals cannot replicate.
The otter's breakfast routine, when filmed, becomes fascinating. The dog's breakfast routine, filmed by millions daily, requires exceptional circumstances to achieve notice.
VERDICT
Per capita, otters generate more viral engagement than any mammal of comparable population. Their scarcity creates value that dogs' abundance cannot match in attention economics.