Gandalf
Gandalf's reach extends across the literate world, with Tolkien's works translated into over 70 languages. The Lord of the Rings films grossed $2.9 billion theatrically, whilst the recent Amazon series reportedly cost over $700 million to produce. However, Gandalf's appeal requires engagement with complex narratives - one must commit to substantial storytelling to appreciate his character. This creates natural barriers in regions with lower literacy rates or limited access to Western fantasy conventions. His merchandise presence, whilst significant, remains niche compared to mainstream properties.
Mickey Mouse
Mickey Mouse achieves genuinely universal recognition that transcends language, literacy, and cultural context. Studies indicate his silhouette is recognised by over 97% of the global population. Disney operates theme parks on three continents, with the Shanghai Disney Resort alone receiving over 11 million visitors annually. The character appears on products in virtually every retail category: clothing, household goods, food packaging, and luxury items. Mickey requires no prerequisite knowledge - his cheerful design communicates immediately across all demographics, from infants to the elderly, from rural villages to metropolitan centres.