Gandalf
The Gandalf character has been instrumental in generating staggering financial returns. The Lord of the Rings film trilogy alone grossed nearly $3 billion theatrically, with extended editions and home media adding substantially more. The Hobbit trilogy contributed another $2.9 billion. Video game adaptations, merchandise, and tourism to New Zealand filming locations generate hundreds of millions annually. Amazon's The Rings of Power series, whilst not featuring Gandalf directly, demonstrates the continued monetisation potential of Tolkien's universe, with a reported budget exceeding $1 billion for the first season alone.
Spongebob
SpongeBob SquarePants has achieved the seemingly impossible: becoming more commercially successful than a cultural phenomenon eighty years its senior. The franchise has generated an estimated $13 billion in merchandise revenue alone, with annual licensing revenues consistently exceeding $8 billion. The character has spawned three theatrical films, Broadway musicals, theme park attractions, and an endless parade of consumer products. SpongeBob's image appears on approximately 5,000 different products globally, from breakfast cereals to luxury fashion collaborations. Nickelodeon has declared him the most valuable property in their corporate history.