Adaptability
Social Media Wins
Harry Potter
The franchise has demonstrated remarkable capacity for extension beyond its original medium. From books to films to stage productions to theme parks to video games to a dedicated retail empire, Harry Potter has proven infinitely malleable. Recent years have witnessed expansion into the Fantastic Beasts film series and mobile gaming, whilst the upcoming television adaptation promises to introduce the property to yet another generation through yet another medium.
Social Media
Social media's adaptability borders upon the protean. Platforms continuously evolve their features, absorbing successful innovations from competitors with remarkable speed. Stories, reels, live streaming, marketplace functions, payment systems—social media shapeshifts to accommodate whatever users demonstrate interest in. The ecosystem has proven capable of surviving the transition from desktop to mobile, and now positions itself to colonise augmented and virtual reality environments.
VERDICT
The capacity for real-time evolution and feature absorption exceeds any fixed intellectual property.