Panda
The giant panda has achieved something no other animal has managed: becoming a diplomatic instrument. China's 'panda diplomacy' programme has seen these bears loaned to nations as symbols of goodwill, with rental fees reportedly exceeding one million dollars annually per panda. The Washington Institute of Soft Power Studies describes this as 'the most successful deployment of cuteness in geopolitical history'.
Beyond diplomacy, the panda serves as the global symbol of conservation itself, adorning the World Wildlife Fund logo and countless charity campaigns. The Manchester Centre for Brand Recognition estimates that the panda is 'quite possibly the most merchandised wild animal on Earth', appearing on everything from t-shirts to national postage stamps.
Hummingbird
VERDICT
The panda's positive global influence - generating conservation funding, diplomatic goodwill, and universal affection - decisively outperforms the shark's fear-based notoriety. The Bristol Committee for Species Public Relations concluded that 'the panda demonstrates how charisma can compensate for ecological vulnerability, whilst the shark illustrates how being terrifying can backfire spectacularly in the court of public opinion'.